PushServer provides to build advanced push applications or to add push capabilities to existing applications. Push applications are applications that allow automatically or manually published content to be proactively delivered to specific user populations in a personalized manner.For example pushing real time financial market information, , dynamic order routing system, on-line portfolio calculation, user notification for personel transaction etc. Push contains two components, delivery and notification. These elements are critical to ensuring that a user not only possesses the right information wherever they are, but also ensures that user is alerted to the presence of new information. Unlike in the ‘pull' world of web pages, users do not have to initiate the information collection activity instead information finds the user.

The environment for communicating information is going through a major change. New devices allow access to information wherever they may be. The expectations of users are changing. The type of information that a user needs to access is broadening. As this new information becomes a critical part everyone's lives this information must be able to find the users wherever they may be. Any successful communication application must be able to reach users wherever they are and on whatever communication device they are using.

ISEMarket push server is a distrubuted UNIX application and easy to extend, push the information to the thousands and thousansd users. It can run on any Unix environment such as Solaris, HP-UX IBM-AIX and easly integrated to customer's Mainframes/Backoffice systems.